Carat's 'Couch-ella' set to go annual as industry events continue to go digital
The inaugural Carat Couch-ella virtual festival is now to become a yearly occurrence following the success of their recent one-day event; believed to be a first of its kind in Australia.
“What started out as a thought on how we deliver something to help our staff and clients have an enjoyable experience during the lock-down, turned into this remarkable carnival where our media partners were more than happy to join with us and provide an amazing array of talent,” Sue Squillace, CEO of Carat Australia said.
“Over 1100 of media industry members tuned in on the day and the feedback from clients, staff and media partners has been incredibly heartening. I think we are on to a winner here."
The top three sessions of the day as voted by Carat staff were Cooking with Manu Feildel, Getting Financially Fit with Yahoo Finance, and the Nova Red Room hosted by Ryan ‘Fitzy’ Fitzgerald. This gave viewers a surprise appearance by Delta Goodrem who delighted the audience with a sneak debut of her yet to be released new single.
Brand experience & entertainment agency, MKTG, were Carat’s production partner for Couch-ella.