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Carat's 'Couch-ella' set to go annual as industry events continue to go digital

By Press release - Carat

25 May 2020 1min read

By Press release - Carat

25 May 2020 1min read

The inaugural Carat Couch-ella virtual festival is now to become a yearly occurrence following the success of their recent one-day event; believed to be a first of its kind in Australia.

“What started out as a thought on how we deliver something to help our staff and clients have an enjoyable experience during the lock-down, turned into this remarkable carnival where our media partners were more than happy to join with us and provide an amazing array of talent,” Sue Squillace, CEO of Carat Australia said.

“Over 1100 of media industry members tuned in on the day and the feedback from clients, staff and media partners has been incredibly heartening.  I think we are on to a winner here."

The top three sessions of the day as voted by Carat staff were Cooking with Manu Feildel, Getting Financially Fit with Yahoo Finance, and the Nova Red Room hosted by Ryan ‘Fitzy’ Fitzgerald. This gave viewers a surprise appearance by Delta Goodrem who delighted the audience with a sneak debut of her yet to be released new single.

Brand experience & entertainment agency, MKTG, were Carat’s production partner for Couch-ella.

Let’s go. What do you think?

By Press release - Carat

25 May 2020 1min read

Market Voice

Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.

10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.    

Go deeper 3min read

10 Shake

13 July 2020 3min read

Network 10’s new Shake broadcast channel has lower adloads, ‘solus’ premium spots and a daring split in content. Here’s why.

10 Shake has a daring “night and day” content split but there’s another breakout for broadcaster multichannels – a new form of “advertising architecture” that bakes in lower adloads and new ad pods for the younger set.    

Go deeper 3min read

By - Network 10