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News 25 Aug 2021 - 2 min read

Instagram Shop ads introduced globally

By Sam Buckingham-Jones - Senior Writer
Instagram launches ads for its Shops tab globally

Instagram tested Shop ads with US advertisers like Away, Clare paint, Donny Davy, Boo Oh and Fenty Beauty.

Instagram has rolled out ads for its Shops tab globally, allowing brands to bid to put spots in front of relevant audiences “in the mood to browse”.

What you need to know:

  • Instagram has rolled out its Instagram Shop ads globally, after successful tests in the US with a select group of advertisers.
  • Ads in the Shop tab will appear as a square tile alongside other results, but with the word “Sponsored” in the bottom left corner.

Instagram has introduced ads to its Instagram Shop tab globally, after a successful trial in the US as parent company Facebook moves more into the e-commerce space.

Overnight, Instagram announced the wider launch of ads in the Shop to “make it easier for people to discover and shop from brands when they’re already in the mood to browse”.

Ads will appear as a square image, marked by the word “sponsored”, alongside other products. Clicking on the ad will display the Product Details Page, but users can also hide or report the ad, too.

Instagram tested Shop ads with US advertisers like Away, Clare paint, Donny Davy, Boo Oh and Fenty Beauty. The ads will run on an auction model but only on mobile, as Shops is not available on desktop.

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