Skip to main content
News 25 Nov 2021 - 3 min read

Dentsu creates Basecamp for grads, students, to counter talent crunch

By Sam Buckingham-Jones - Senior Writer
Dentsu Basecamp Sue Squillace

"This isn’t just an important issue for us as a business; it’s vital to the future of our industry,” Sue Squillace, CEO of Dentsu Media ANZ, says.

With an industry-wide talent shortage and rampant poaching going on, Dentsu has created Basecamp, a programme to rapidly train university graduates and talented high school leavers in the basics of media before offering them a job. “The war on talent is real,” CEO Sue Squillace says.

What you need to know:

  • Dentsu Media ANZ has launched Dentsu Basecamp, the company’s first early careers programme to build a pipeline from universities and high schools to Executive roles within its media businesses.
  • “The war on talent is real,” Sue Squillace, Dentsu Media ANZ CEO, says, and this will train young talent up quickly and get them into the workforce.
  • Applications are open, with plans to send offers out before Christmas ahead of a February start.

Dentsu Media ANZ has created a new programme to develop and train University grads and students leaving high school who want to get into media, in a bid to put set up longer term initiatives to attract new talent amid an industry-wide shortage.

Named Dentsu Basecamp, the six month programme involves four intensive stints in Strategy, Digital, Tech and Data, and Trading, with the end result a permanent Executive role at one of Dentsu’s media brands: Carat, iProspect, Dentsu X or The Story Lab.

“The war on talent is real. We need to act now to attract more diverse, motivated, and curious people to our business to build our talent pipeline for the future. This isn’t just an important issue for us as a business; it’s vital to the future of our industry,” Sue Squillace, CEO of Dentsu Media ANZ, said.

A group of leaders within Dentsu has been set aside to build the program. All of those that sign up will have a senior mentor and a coach to guide them. It’s Dentsu Media’s first early careers programme.

“Our graduates will not be defined by the qualification they hold, or education level they attain, but rather by their curiosity and a growth mindset,” Laura Small, MD of Carat Sydney, said.

Applications have now opened for Basecamp, with pre-screening until early December, assessment in mid-December, and offers sent out before Christmas.

The programme begins in February next year.

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

Already a member? . Not a member? Start the process:

Download Now
Australia Post-Cookies, Post-Privacy

Share your reaction (and see how others voted)

Leave a comment (you must be logged in)

Be the first to comment

Market Voice

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience