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News 26 Apr 2021 - 2 min read

The big screen is back: cinemas hit record post-lockdown admissions

By Sam Buckingham-Jones - Senior Writer

Val Morgan says millions of Australians are returning to cinemas, "the place to escape, immerse and indulge".

Australian cinemas say the Easter school holidays provided bumper admissions of more than 4 million people. 

What you need to know: 

  • There were 4.15 million admissions over the Easter school holidays
  • The results are a 37 per cent improvement over the summer school holiday period
  • Peter Rabbit 2, Tom & Jerry and Godzilla Vs. Kong fuelled the growth

The impact of COVID-19 on cinemas appears to have improved, with more than 4 million people seeing blockbuster films over the Easter school holidays.

Val Morgan says there were 4.15 million admits over the holidays, a post-lockdown record that eclipses the last summer school holiday period by 37 per cent.

There were 1.4 million Australians visiting cinemas each week, and more than 1 million for each of the past four weeks.  

Peter Rabbit 2 and Tom & Jerry underpinned the growth, while Godzilla Vs. Kong has had 1.39 million admits so far.

Guy Burbidge, Managing Director of Val Morgan Cinema, says quality content is returning with greater breadth than before.

“We are thrilled to see continuous audience growth within our cinema environments,” he said in a statement.

“With audiences eager for experiences outside of the home, Cinema once again is the place to escape, immerse and indulge on the biggest screen of all.”

In the next eight months, major releases like Disney’s Cruella, Marvel’s Black Widow, and Fast & Furious 9 and Space Jam 2 are expected to continue cinema’s recovery

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