MiQ Australia has hired four new staff as the programmatic spcialist embarks on national expansion.

The firm said aggressive product strategy, enabled by new partnerships with companies like Samba TV, have been key motivators behind the growth.

Hannah Cooper joins from Quantcast where she was NSW Group Head of Agency Sales for the last four years.

Aynaz Fathi joins as Sales Manager based in Brisbane. Fathi was previously Group Sales Manager at Network 10 in Brisbane.

Jennifer Lao moves from her most recent role as Client Advisory Manager at Matterkind, a division of IPG Mediabrands. Jason Huang joins from Xandr where he was a Product Specialist.

“We believe that in the world of media, the future is going to be more personalised, tech-enabled, and data-enhanced, which means programmatic tools and tactics are front and centre in relation to media planning and buying. And the world is going programmatic at an incredible pace," MiQ CEO Jason Scott says.

"From day one our ambition at MiQ has been to produce the best programmatic media results underpinned by the sharpest data insights and delivered by the smartest people."