What you need to know:

• Ryvalmedia is now undertaking full media duties for MyDeal ahead of a brand building campaign.
• The agency won the platform's digital account in July.

Ryvalmedia is now handling the full media account for MyDeal after winning performance media in July under new CMO Ryan Gracie, who joined the e-comm platform from rival retailer marketplace, Catch.

The agency will now handle all media, performance and digital strategy as well as data and tech services. MD Joseph Pardillo, pictured, said the first tranche of work will be a through-the-line relaunch campaign to help build the brand while driving sales.

The appointment comes as MyDeal launches a new brand campaign, created by 72andSunny.

“Appointing Ryvalmedia to handle our TV, radio and programmatic digital across YouTube and BVOD was a natural next step in our partnership,” said Gracie. “They have deep relationships with the networks, use data to drive decisions and can keep up with the pace of our business. It’s an exciting time at MyDeal and having Joseph and his team working as an extension of ours is a major win."