Work from Australia and New Zealand has secured six awards on the fourth day of the 72nd Cannes Lions International Festival of Creativity, across categories in the Experience and Strategy tracks. 

In the Brand Experience & Activation category, for which Australia's Tara Ford was Jury President, Volkswagen’s 'Roo Badge' campaign from DDB Sydney took home a Silver lion, as did the 'Time to Live' campaign for Australian Cancer Research Foundation, from the Ministry for Communication & The Arts. Bronze lions went to Samsung's 'Worst Children’s Library’ from DDB New Zealand and Tribal Aotearoa, and 'Certified Toasters' for Goodman Fielder by DDB New Zealand.

Australia's Tara Ford oversaw the category as Jury President, judging a total of 2337 entries, with 69 Lions awarded, including 11 Gold, 25 Silver, and 32 Bronze.

In the Creative Business Transformation category, Suncorp Insurance's 'Building a More Resilient Australia' from Leo Sydney was awarded a Silver Lion. The category saw a total of 262 entries, resulting in the distribution of seven Lions: one Gold, two Silver, and three Bronze.

In Creative Strategy, 1001 Optometry's 'The Hidden Eye Test' from VML Sydney scored a Bronze Lion. The Creative Strategy category had a significant number of entries, with 902 submissions in total. Out of these, 28 Lions were awarded, comprising five Gold, nine Silver, and 13 Bronze.

Read Mi3's full coverage of Cannes Lions 2025 winners here.