The Australian has introduced a new digital-first section called Wealth, designed to assist Australians in making more informed financial decisions. This new section is accessible through The Australian's app and website and offers content in various formats, including podcasts, guides, masterclasses, explainers, and videos.

The launch of the Wealth section follows the success of The Australian's Health & Wellbeing digital-first section. The Wealth section is spearheaded by Wealth Editor Julie-anne Sprague, who has a background as a Perth radio presenter and podcast host and previously edited The Australian Financial Review Rich List. Supporting Sprague is a team comprising Associate Editor - Wealth James Kirby, Personal Finance Writer Anthony Keane, and Digital Producer and Reporter Megan Neil.

The section will feature columns from financial professionals such as James Gerrard and Roger Montgomery. Additionally, it will include content from international sources like The Wall Street Journal, Barron’s, and The Times.

The launch of the Wealth section is backed by a marketing campaign that spans audio, digital, out-of-home, print, and social channels. This initiative is part of The Australian's broader strategy to focus on content areas that resonate with its audience.

Editor-In-Chief of The Australian, Michelle Gunn, said: "The Australian provides reliable, trustworthy information that readers can rely on in their everyday lives. Wealth is a crucial content category for many Australians focused on securing their financial future in often unpredictable economic times. People are looking for information to navigate financial complexities and through exceptional journalism, our new Wealth section aims to empower our readers to make informed financial decisions their way."

Managing Director and Publisher, Nicholas Gray, said: "The Australian’s refreshed Wealth section is part of our strategy to focus on areas that truly matter to people as they strive to live better and more prosperous lives. Our research and audience data, along with the success of our traditional wealth content, indicate a high demand, leading us to expand our efforts in this area. Wealth strengthens our subscriber proposition and offers great opportunities for our client partners to connect with this discerning and engaged audience."