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Industry Contributor 15 Nov 2022 - 5 min read
 

Pricing rethink: How brands can ease the Pain of Paying – and keep customers, and cashflow, in a crunch
By Dan Monheit - CEO, Hardhat

Making a payment lights up regions in the brain associated with pain. So in tough economic times, companies need to look at...
Industry Contributor 3 Nov 2022 - 3 min read
 

Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4
By Kate Cook - Analytics Lead, The Lumery

Google has pushed back its deadline to shut off Google Analytics Universal (GAU) for 360 customers. The Lumery's Kate Cook...
Industry Contributor 20 Oct 2022 - 4 min read
 

More misinformation problems: There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts
By Kim Portrate - CEO, ThinkTV

Audiences are undoubtedly fragmenting but recent claims that TikTok is swallowing up to a third of video viewing, at least...
Industry Contributor 18 Oct 2022 - 4 min read
 

Why your generic martech platform isn't working – and won't, no matter what you spend, because tech is not the problem
By Adrian Farouk - CEO, Digitas

The latest poll of senior marketers suggests most can't make their martech deliver what was promised, and almost half say...
Industry Contributor 13 Oct 2022 - 4 min read
 

Look Sharp: We can't wait years for the US or UK to set attention standards; Australia should start its own attention body, now
By Andrew Pascoe - Head of Planning, Hatched

There's a lot of heated talk about attention and too little action, reckons Andrew Pascoe, Head of Planning at Hatched, an...
Industry Contributor 11 Oct 2022 - 5 min read
 

The Marketing Academy 2022 intake: Revlon’s Marisa Laria, Alt/Shift’s Elly Hewitt and v2food’s Andrew May explain why staring at P&Ls doesn’t help, talent shortages, imagining the perfect workplace
By Marisa Laria, Revlon Inc; Elly Hewitt, Alt/Shift; Andrew May, v2food - The Marketing Academy 2022 Scholars

Six months into The Marketing Academy's 2022 Scholarship programme, Mi3 asked the class of '22 for their take on the key...
Industry Contributor 10 Oct 2022 - 5 min read
 

The Marketing Academy 2022 intake: Wavemaker's Philippa Noilea-Tani, March One's Ben Coverdale and Zip's Debbie Wine on letting go of what you can't control, throwing your resume in the bin and slowing down to win

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

Six months into The Marketing Academy's 2022 Scholarship programme, Mi3 asked the class of '22 for their take on the key...
Industry Contributor 6 Oct 2022 - 6 min read
 

The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)
By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

Six months into The Marketing Academy's 2022 Scholarship programme, Mi3 asked the class of '22 for their take on the key...
Industry Contributor 5 Oct 2022 - 6 min read
 

The Marketing Academy 2022 intake: KFC's Jess Farahar, Deloitte Digital's Dan Tintner and REA Group's Tobias Johnstone on learning through mistakes (not Google) and hiring economists to manage 'new oil' data
By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

Six months into The Marketing Academy's 2022 Scholarship programme, Mi3 asked the class of '22 for their take on the key...
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