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News 24 Jan 2022 - 1 min read

New CMO for Toyota Australia, major change ahead

By Staff writer

New Toyota CMO, Vin Naidoo: Once in a century challenges lie ahead.

Toyota has hired a new CMO, bringing 20-year company stalwart Vin Naidoo back from Singapore. Naidoo said the firm – which is miles ahead of competitors in Australia – must now prepare to "navigate once-in-a-century transformations".

What you need to know:

  • Vin Naidoo is Toyota Australia’s new CMO.
  • Company veteran preparing for major transformation as automotive, energy, telco and tech worlds converge.

Vin Naidoo is Toyota Australia’s new CMO with incumbent John Pappas promoted to CEO of Lexus Australia.

Naidoo is a 20-year veteran at the carmarker, most recently GM of sales and marketing at Toyota Apac and at Lexus in Australia prior to that.

He joins the Australian marketing operation as Toyota increases its dominance, with 2021 sales up 9.2 per cent YoY, nudging 224,000 units, more than double its nearest rival Mazda, which sold just over 101,000 vehicles.

"My focus – and that of my team – will be to articulate Toyota's compelling vision as a mobility company, connecting everyone with the freedom to move and be moved," said Naidoo.

"This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification."

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