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Industry Contributor

Industry Contributor

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

Deep Dive

Deep Dive

Amex brand boss Naysla Edwards on Covid loyalty shifts, massive uplift from local campaigns, recycling media budgets and fixing hypertargeting fails

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

By Josh McDonnell - Senior Writer

20 October 2020 5 min read

Industry Contributor

Industry Contributor

How many marketers does it take to sell a lightbulb?

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read

By Sunita Gloster, Founder - Gloster Advisory

7 July 2020 5 min read