Search | Mi3

News Plus

News Plus

Agencies sidelined as Cartology goes direct to brands for 98% of $300m retailer media advertising revenue – but buyers eye redemption in $150m Shopper Media deal

By Sam Buckingham-Jones - Deputy Editor

27 September 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

27 September 2022 5 min read

News

News

Mike Wilson, Simon Porter join Hatched’s new Sydney team

By Sam Buckingham-Jones - Deputy Editor

15 August 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

15 August 2022 2 min read

News Plus

News Plus

'Time to fix a broken ecosystem': All Australian holdcos plug Amplified Intelligence attention API into systems

By Paul McIntyre and Sam Buckingham-Jones

29 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

29 June 2022 5 min read

News

News

Australian retailer media hits $500m: ‘CEOs licking their lips’ as supplier-funded ad sales platforms arrive, Endeavour Group and new entrants pile in – US market shifting billions from publishers to retailers faster than forecast

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

8 June 2022 4 min read

Deep Dive

Deep Dive

Cinema the Top Gun of attention; Amplified Intelligence data finds 80 per cent active attention, zero waste; NAB, OMD, Hatched, on where next, Nelson-Field on why sprint for ‘dirty’ attention CPMs spells danger

By Paul McIntyre & Brendan Coyne

9 May 2022 8 min read

By Paul McIntyre & Brendan Coyne -

9 May 2022 8 min read

News Plus

News Plus

Shadow boards, sanctioned side hustles and helping staff get more sleep: Affinity, Hatched, TRA, Half Dome top best places to work, Publicis only major listed

By Brendan Coyne - Editor

27 April 2022 2 min read

By Brendan Coyne - Editor

27 April 2022 2 min read

Deep Dive

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

News Plus

News Plus

Kaimera signs up to Karen Nelson-Field’s attention planning platform in bid to reward better CX, engagement

By Brendan Coyne - Editor

2 March 2022 2 min read

By Brendan Coyne - Editor

2 March 2022 2 min read

News Analysis

News Analysis

'We're not going back': Howatson + Company, Hatched, OMD, GroupM, Kaimera, Half Dome bosses on how to handle work from home and return to office

By Brendan Coyne - Editor

22 February 2022 4 min read

By Brendan Coyne - Editor

22 February 2022 4 min read

Industry Contributor

Industry Contributor

It’s only February but we already need to head off burnout – before it's too late

By Sharni Ames - Head of Solutions, Hatched

18 February 2022 3 min read

By Sharni Ames - Head of Solutions, Hatched

18 February 2022 3 min read