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Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown

By Brendan Coyne - Editor

23 November 2021 3 min read

By Brendan Coyne - Editor

23 November 2021 3 min read

News Plus

News Plus

Criteo hires ex GroupM commerce chief Roger Dunn; Global CTO says no cookie bombing, pushes into retailer media with $900bn in partner transactions

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

17 November 2021 4 min read

News Plus

News Plus

10 ViacomCBS readies net zero carbon plan, major diversity push, flags ads in Paramount+, dynamic e-commerce play and brand-funded BVOD ad load reduction

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

By Sam Buckingham-Jones - Senior Writer

20 October 2021 5 min read

News Analysis

News Analysis

Nine hedges 14m logged-in people-based marketing bet, pairs fierce rivals Adobe and Salesforce, lands attention metrics deal, makes CPM, automation push for full-funnel 'Total TV' trading

By Paul McIntyre and Josh McDonnell

15 September 2021 4 min read

By Paul McIntyre and Josh McDonnell -

15 September 2021 4 min read

News

News

'A win for the open web': IPG joins Unified ID 2.0

By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

News Plus

News Plus

'Not vapourware': TEG bids to rule sports and entertainment with 16m-strong universal ID, claims attribution cracked

By Brendan Coyne - Editor

28 July 2021 3 min read

By Brendan Coyne - Editor

28 July 2021 3 min read

News

News

10 ViacomCBS signs LiveRamp data clean room deal for advertiser BVOD, CTV targeting and attribution

By Sam Buckingham-Jones - Senior Writer

14 July 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

14 July 2021 2 min read

News Analysis

News Analysis

Did somebody say first party? Menulog trials cookieless targeting on CTV, conversions soar

By Josh McDonnell - Senior Writer

23 June 2021 4 min read

By Josh McDonnell - Senior Writer

23 June 2021 4 min read

Industry Contributor

Industry Contributor

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

17 March 2021

By Luke Brown - CEO, Affinity

17 March 2021