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News

TikTok Upfronts: PepsiCo, Mecca, Princess Polly pile in as platform overtakes Snap in ad revenues, hails ‘new era of entertainment’ with 33% cut in users' time on TV, streaming; rebuffs staff churn claims

By Paul McIntyre and Sam Buckingham-Jones

12 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

12 October 2022 6 min read

Brand fights 'performance think' on the beaches: Peter Field, Karen Nelson-Field, Orlando Wood unpack data to prove ad effectiveness, mental availability, SOV rules failing, machine measurement damaging MMM, attribution

By Brendan Coyne - Editor

20 June 2022 5 min read

By Brendan Coyne - Editor

20 June 2022 5 min read

Deep Dive

Deep Dive

Online identifiers under threat as Australia bids to trump GDPR on privacy – brands, publishers, media supply chain face consent, data tracking and sharing overhaul as fines, class actions loom

By Paul McIntyre & Brendan Coyne

1 November 2021 9 min read

By Paul McIntyre & Brendan Coyne -

1 November 2021 9 min read

Industry Contributor

Industry Contributor

Why the CTV industry needs to invest in content metadata for OTT ads – and partner up or limp along

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

By Niki Banerjee - Market Development Director, Xandr

26 October 2021 4 min read

News

News

Privacy Act overhaul: Customer data, social media, dating apps, data brokers, rewards and loyalty programs face heat as Attorney General proposes changes to privacy laws

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

25 October 2021 4 min read