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Industry Contributor

Industry Contributor

More misinformation problems: There’s a place for all platforms in the media mix, including TikTok, but choice needs to be based on facts

By Kim Portrate - CEO, ThinkTV

20 October 2022 4 min read

By Kim Portrate - CEO, ThinkTV

20 October 2022 4 min read

Deep Dive

Deep Dive

ACCC turf wars: Meta fears TikTok, dark patterns and everything else you need to know about how TV networks, peak ad bodies, think-tanks want social media, scam ads and influencers regulated - and what social platforms are keen to avoid

By Brendan Coyne - Editor

17 October 2022 12 min read

By Brendan Coyne - Editor

17 October 2022 12 min read

News Plus

News Plus

Pinterest boss eyes e-com krill in bid to grow ANZ minnow to social whale

By Sam Buckingham-Jones - Deputy Editor

9 March 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

9 March 2022 6 min read

Deep Dive

Deep Dive

Back from the dead: Ampol brand chief on $160m rebuild of retro-cool icon tracking ahead of forecast; connecting with Gen Z, going large on Australiana and how emotion is working

By Paul McIntyre & Brendan Coyne

9 August 2021 5 min read

By Paul McIntyre & Brendan Coyne -

9 August 2021 5 min read

News Analysis

News Analysis

Social difference: Can Reddit, Twitch, Pinterest, Snapchat and TikTok build Australian data, metrics and sales smarts to nibble Facebook's brunch?

By Josh McDonnell, Sam Buckingham-Jones & Brendan Coyne

20 July 2021 6 min read

By Josh McDonnell, Sam Buckingham-Jones & Brendan Coyne -

20 July 2021 6 min read

News Analysis

News Analysis

$17bn game face on: Tourism New Zealand GM and ex-Red Bull marketer on turning to Amazon’s Twitch to make gamers virtual tourists

By Josh McDonnell - Senior Writer

20 October 2020 3 min read

By Josh McDonnell - Senior Writer

20 October 2020 3 min read

Deep Dive

Deep Dive

IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will all end up working for Facebook and Google

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

By Paul McIntyre - Executive Editor

11 October 2020 7 min read

News

News

Amazon's Twitch grows ANZ team with new sales and marketing hires

By Press release - Twitch

17 August 2020 1 min read

By Press release - Twitch

17 August 2020 1 min read

News

News

IPG Mediabrands releases 'first-of-its-kind" social media audit

By Press release - IPG Mediabrands

17 August 2020 3 min read

By Press release - IPG Mediabrands

17 August 2020 3 min read

Deep Dive

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read