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Market Voice

Market Voice

Sharp, Ritson and Nelson-Field are all right: attention is important, but relying on it in isolation could be hampering your campaign effectiveness – just look at premium display vs Facebook, BVOD vs YouTube

By Steve Weaver - Director of Research, ThinkPremiumDigital | Partner Content

16 October 2022 3 min read

By Steve Weaver - Director of Research, ThinkPremiumDigital | Partner Content

16 October 2022 3 min read

News Plus

News Plus

'Unfair market power': As Facebook cash evaporates, Nine calls on Albanese government to make TikTok, YouTube pay for news

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

13 October 2022 4 min read

Deep Dive

Deep Dive

Salesforce and LinkedIn global brand chiefs: Culling content by 30 per cent, ‘preparing a funeral for last click’, holding brand spend amid turmoil, raiding B2C talent – and why it’s better to be like Disney than Adobe, SAP and Microsoft

By Paul McIntyre & Brendan Coyne

26 September 2022 9 min read

By Paul McIntyre & Brendan Coyne -

26 September 2022 9 min read

News

News

BVOD marketplace delayed until 2023 as networks grapple with scope, tech wrangles – TV execs insist project remains live

By Brendan Coyne - Editor

13 September 2022 3 min read

By Brendan Coyne - Editor

13 September 2022 3 min read

News Plus

News Plus

News Corp back in adtech, cracks ‘headless’ shoppable video commerce ad unit to share with rival publishers, agencies in ‘full funnel’ grand plan; Moet & Chandon taps Australia for direct-to-consumer global trial with personalised bottles

By Paul McIntyre - Executive Editor

6 September 2022 4 min read

By Paul McIntyre - Executive Editor

6 September 2022 4 min read

Deep Dive

Deep Dive

Crazy crypto: Why Nine’s Pedestrian Group is going counter-trend to launch blockchain, Web3 site for younger set amid crypto crash – 20% are already invested but main media coverage too binary

By Paul McIntyre and Sam Buckingham-Jones

30 August 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

30 August 2022 7 min read

News Plus

News Plus

YouTube kicks off upfronts season claiming 17m Australian viewers, higher attention than TV, blasts 30-second ads, frequency cap fails, brings in KFC, Menulog, Canva, Xero and Mark Ritson to sell sizzle; media buyers wowed – but not committing spend yet

By Sam Buckingham-Jones & Paul McIntyre

29 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

29 August 2022 5 min read

News

News

Total TV ad revenue up 11%, BVOD up 53%, though growth rate decelerating

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

8 August 2022 4 min read

Industry Contributor

Industry Contributor

Websites generating twice as much of CO2 as cars - but we're focusing on decarbonising ads. Here's how to cut carbon faster

By Gary Nissim - Managing Director, Indago Digital

1 August 2022 5 min read

By Gary Nissim - Managing Director, Indago Digital

1 August 2022 5 min read

News Plus

News Plus

‘I’m not TV’s bitch’: Mark Ritson on silencing digital critics with YouTube pump; mini-MBA tops 30,000 alumni, revenues circa $60m, new programs to launch

By Paul McIntyre - Executive Editor

20 July 2022 5 min read

By Paul McIntyre - Executive Editor

20 July 2022 5 min read