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Industry Contributor

Industry Contributor

Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

By Kate Cook - Analytics Lead, The Lumery

2 November 2022 3 min read

News

News

SBS Upfronts: ‘Homogenous’ media means diversity dollars to flow to SBS in 2023, SBS OnDemand a Netflix, Disney+, Prime rival – not Seven, Nine, 10

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 6 min read

News Plus

News Plus

Nickie Scriven’s next move: New full-service agency-consultancy Alchemy8, women’s tech start-up community

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

2 November 2022 4 min read

News

News

All bets are on: Atomic wins Ladbrokes and Neds business

By Staff writer

2 November 2022 1 min read

By Staff writer -

2 November 2022 1 min read

News Analysis

News Analysis

oOh! outfront: Macquarie targets $300m upside after O’Connor sets out strategy, chases retailer media, makes programmatic push, closes attribution loop

By Brendan Coyne - Editor

1 November 2022 7 min read

By Brendan Coyne - Editor

1 November 2022 7 min read

News Analysis

News Analysis

Mecca’s grand design: retailer hunting customer data platform, commerce and loyalty tech for 2 million members to become world leader in ‘humanising’ digital customer experience

By Paul McIntyre - Executive Editor

1 November 2022 3 min read

By Paul McIntyre - Executive Editor

1 November 2022 3 min read

Deep Dive

Deep Dive

Telstra shakeup: Former CMO Jeremy Nicholas and new marketing boss Brent Smart chart their handover, debate agile marketing, creativity versus CX in brand building as Smart softens stance on ‘vanilla’ martech

By Paul McIntyre and Sam Buckingham-Jones

31 October 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

31 October 2022 7 min read

News Plus

News Plus

‘We’re already seeing brands cut spend 15 per cent, inflation driving whiplash effect; marketing and finance must prepare to accept lower ROI’ – Mutiny CEO

By Brendan Coyne - Editor

31 October 2022 6 min read

By Brendan Coyne - Editor

31 October 2022 6 min read

Opinion

Opinion

Your Mi3 experience is about to change: A note from the Executive Editor

By Paul McIntyre - Executive Editor

30 October 2022 5 min read

By Paul McIntyre - Executive Editor

30 October 2022 5 min read

Market Voice

Market Voice

Brands overspending in outdoor, search, social despite 5.5x ROI for finance sector in Total News – why shifting 5% of budget to news will return in spades

By ThinkNewsBrands | Partner Content

30 October 2022 2 min read

By ThinkNewsBrands | Partner Content -

30 October 2022 2 min read