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Market Voice

The BVOD identity shift: BVOD is no longer just ‘catch up’ TV – the context of its growth matters most for brands – shift 20 to 40% of your brand’s social spend to see why

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

News Plus

‘Confident’ Foxtel blasts rivals’ ad loads, frequency capping, confirms Binge ad play, chasing 5m subscribers, hints at Glass uber platform, commits to 60% emissions reduction by 2030, News Corp data integration

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

Deep Dive

Ipsos blowout sees Nielsen scoop up new publisher contracts in bid for dual currency – IAB CEO insists new digital ratings in market ‘this year’, no roll back of scope, big guns not for turning

By Brendan Coyne - Editor

19 October 2022 6 min read

By Brendan Coyne - Editor

19 October 2022 6 min read

Market Voice

‘Statistically impossible numbers’, inactive audiences, minimal detail, making it hard to demonstrate the value of targeted audience segments – it’s time for transparency, curiosity, and results

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

By Nicole Bence - Network Digital Sales Director, Seven Network | Partner Content

9 October 2022 3 min read

Industry Contributor

Duplicity in our target audience, data collection and multiple profiles: The new challenge for marketers taking on Gen Z

By Kiranpreet Kaur - Managing Director, Archibald Williams

27 September 2022 3 min read

By Kiranpreet Kaur - Managing Director, Archibald Williams

27 September 2022 3 min read

Deep Dive

Crazy crypto: Why Nine’s Pedestrian Group is going counter-trend to launch blockchain, Web3 site for younger set amid crypto crash – 20% are already invested but main media coverage too binary

By Paul McIntyre and Sam Buckingham-Jones

30 August 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

30 August 2022 7 min read

Market Voice

First mover advantage growing: Is it too late for retailers to create a retail media operation?

By Angus Frazer - Founding Partner, Sonder | Partner Content

29 August 2022 4 min read

By Angus Frazer - Founding Partner, Sonder | Partner Content

29 August 2022 4 min read

Industry Contributor

What Instagram got wrong, what it means for you – and why a big slug of Vaseline's approach could do marketers the world of good

By Sharyn Smith - Social Soup founder/CEO and The Influence Group founder/director

17 August 2022 5 min read

By Sharyn Smith - Social Soup founder/CEO and The Influence Group founder/director

17 August 2022 5 min read

Industry Contributor

Block(chain) Party: What marketers could learn from a $10bn secondary sneaker market, traceable tequila and rights ownership disruption

By Lee Simpson - CEO, whiteGREY

17 August 2022 4 min read

By Lee Simpson - CEO, whiteGREY

17 August 2022 4 min read

News Plus

Secret media rebates shift as agency groups find new margins from legal media arbitrage, says global boss at billion dollar barter company Active International

By Paul McIntyre - Executive Editor

16 August 2022 4 min read

By Paul McIntyre - Executive Editor

16 August 2022 4 min read