Former Samsung media boss Beau Curtis thinks marketers have been stripped of almost all powers. Of the four Ps, they are left only with promotion, the rest – product, price and place – swallowed up by corporate machinations. So he did the only sensible thing and started a community brewery. Amid a huge trend towards localism and local producers, Samsung's corporate marketing cull could end up being craft beer's gain.
About 5,000 people tuned in yesterday to see a plucky Seven reclaim its rights as the broadcast ratings leader for 2022, hint at bullish forward advertising demand through to the March quarter and all but close the gap on Nine’s 14 million logged in users next year by adding 3 million registered viewer IDs via the 2022 Winter Olympics and Commonwealth Games. It's bidding to become a “full marketing funnel” media house.