HelloFresh has appointed Publicis-owned media agency Spark Foundry to its media account, worth an estimated $20 million, following a pitch. The account includes subsidiaries YouFoodz and EveryPlate. After recording massive growth through Covid, the meal kit delivery platform and its partners are now tasked with delivering the goods as shopping habits return to something approaching normal.

GroupM's Wavemaker has promoted Phil Mumford to the role of Managing Director of its Adelaide office, replacing Matt Hofmeyer, who took up the role of MD in Hong Kong. 

AFL tech chief Rob Pickering is building a blueprint for shared martech and resource, creating a hub and spoke model across the code and seven clubs – so far – in a bid to drive engagement and personalised customer experience across a million members. He says $5m-plus investment is more efficient than clubs going it alone, and it's starting to deliver, with clubs feeding back to power phase two.

Ten years after launching with SBS as a free-to-air channel reaching First Nations people, NITV will move from one national broadcast to 12 markets from tomorrow. The change means more targeted programming, and, SBS hopes, more targeted advertising from brands that want to reach First Nations people with relevant, regional ads.

PHD Brisbane will handle media planning and buying for Brisbane arts and entertainment festival, BrisFest.

Regional independent players Civic, EiMedia and Goa are mounting a counteroffensive against Australia’s out of home consolidation. Australian-owned and backed by “deep pockets” the Alliance Outdoor Media Group is aiming for 20-30 per cent share of large format OOH budgets across the Eastern Seaboard, ultimately going head-to-head with oOh!, JCDecaux and QMS for national budgets in the billion dollar market. It’s a big target, and early days, but the firms say 30 national briefs have already landed.

Publicis is reviving Razorfish, a powerhouse brand mothballed after a series of mergers and loss of identity, now resurrected to tap a multibillion dollar waste of martech investment as brands seek to connect customer experience to the outside digital world. Jason Tonelli leads the push locally, forecasting a major surge in automated creative as marketers bid for personalisation at scale.

oOh!Media’s Chief Commercial and Operations Officer, Noel Cook, is leaving the company after 31 years. He has been “nothing short of an institution” there, per CEO and MD Cathy O’Connor. Robbie Dery has been named as his replacement, albeit in a slightly re-worked role of Chief Commercial Operating Officer.

OMD is the first big alliance partner for Sayers Brand Momentum, part owned by three former PwC CMO Advisory execs who followed PwC’s ex CEO Luke Sayers and Chief Creative Officer Russel Howcroft across to set-up a Melbourne-based boutique rival to the big consulting groups. They say their hybrid agency model of strategy at the core with alliances of specialists in creative, media and CX is landing in market. Start-ups are particularly strong, where the Sayers Brand Momentum team take equity stakes. OMD's media alliance is only the start - it's going broader to creative and beyond.