Chelsea Football Club has entered a multi-year partnership with Twilio, a customer engagement platform, to enhance fan experiences and offer increased personalisation. The collaboration aims to leverage Twilio's capabilities to provide more tailored interactions with Chelsea's extensive global fan base.

The partnership will utilise Twilio Segment, a customer data platform, to gain insights into Chelsea FC's 615 million global fans. This data-driven approach is expected to facilitate personalised fan engagement, including promotions upon entering the stadium, customised content, and recommendations for half-time refreshments.

The partnership also places a significant emphasis on strengthening the women's game. It aims to provide personalised updates about matches and ticket availability, enhancing the engagement of fans with Chelsea FC's women's team.

Vice President of Marketing, EMEA at Twilio, Peter Bell, said: "This exciting new partnership will empower Chelsea Football Club to connect with their fans, enabling powerful, personalised engagement both home and away. At Twilio, we’re committed to supporting Chelsea in allowing its fans to feel even closer to the club. We’re excited to see the game-changing impact of this partnership over the coming years."

Chief Digital Officer of Chelsea Football Club, Phil Lynch, said: "We are delighted to welcome Twilio to the Chelsea family and look forward to engaging more deeply with our global fanbase thanks to its customer data technology.   For many fans, regardless of their geographical location, digital connectivity is what brings them closer to the club, our players, and our history. Twilio's leading work in customer engagement will help enrich these fan experiences and offer an increased level of personalisation and connection to the club for our global fan base."