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EPISODE 82

Marketing Maths v Tech and Code 101: The marketing industry not so confident on its numbers - here’s a way out

Know how to crunch the numbers on Negative Binomial Distribution? How about Excess Share of Voice (ESOV), a P&L or cashflow? A new study of Australian marketers and agencies shows most are not so confident on any of the important maths to stay with the finance team, the CEO and boards. Brand Traction’s Jon Bradshaw and VMLY&R’s Chief Strategy Officer Ali Tilling break down a new industry study on how marketers and agencies rate themselves and where the gaps are. Their message? Start learning to count.  
podcastone
Apple Podcast
7 December 2020 28 min listen

Meet Your Host

By Paul McIntyre

Executive Editor