Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention
TV industry veteran Anthony Fitzgerald joins leading international media academic Prof Karen Nelson-Field, Tumbleturn Media’s Jen Davidson and Craig Service from the globetrotting Australian TV and video data and measurement start-up, Adgile, to unpack the ad industry’s impressions crisis, why consumer attention metrics must inform price-focused impressions trading and the urgency for broadcasters to shakeup TV audience measurement to digital-like real-time audience reporting and impact.
Meet Your Host
By Paul McIntyre
Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.
Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter.
Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).