Suntory Boss Coffee has teamed up with YouTube star and chef, Andy Hearnden, also known as Andy Cooks, for a new campaign created by agency It’s Friday. The campaign aims to celebrate the bold ambition fuelled by Suntory BOSS Coffee across Australia and New Zealand.

Hearnden, with more than 4.2 million Instagram followers, a cookbook, and 5 million YouTube subscribers, was seen as fitting partner for the campaign. The campaign will showcase Hearnden's career journey and highlight Suntory BOSS Coffee as the ambitious coffee made for ambitious people.

"I’ve been a Suntory Boss Coffee fan for years, so getting to partner with them was a no-brainer. The Iced Long Black has always been my favourite—it has that real coffee kick I need to keep up with everything I’m working on. I’m thrilled to be working together to share the ambition and great taste that Suntory Boss Coffee is all about," said Hearnden.

The campaign will appear across social, digital, and OOH platforms.

Head of Oceania Market Execution for Suntory Boss Coffee, Morgan Loveridge, said: "We’re excited to team up with someone who truly knows the power of ambition and the taste of success. Andy doesn’t just represent great food; he’s a testament to relentless drive and creativity—values at the heart of Suntory BOSS Coffee."

CCO of It’s Friday, Vince Lagana, said: “As someone who knows the importance of both taste and ambition, Andy’s goals and drive align perfectly with Suntory Boss Coffee’s ambition to help ambitious workers keep achieving."

The campaign was produced by Good Oil, with Adam Stevens as the director. Post-production was handled by The Editors, with Mark Burnett as the editor. Sound and music were provided by Squeak E. Clean, and photography was done by Juliet Taylor.