Scope3 has introduced the Scope3 Agentic Media Platform, enabling partners to develop and market AI-driven media products that are both efficient and sustainable by design.

The platform is designed to assist publishers, ad tech platforms, curators, and agencies in creating media products through the use of expert AI agents and custom algorithms, which are intended to enhance the effectiveness of media buying.

Amazon DSP is the first demand-side platform (DSP) to integrate with the Scope3 Agentic Media Platform, with other initial partners including Index Exchange, Equativ, and media.net. Additionally, companies such as MiQ, Elcano, and Azerion are set to commence pilot projects with Scope3 starting in early April.

In conjunction with the launch of the Agentic Media Platform, Scope3 has also introduced Brand Standards, a product built on the same platform. Brand Standards is designed to enhance brand safety and suitability in an AI-first environment. It seeks to address the limitations of traditional brand safety tools by providing supply chain protection and custom brand definitions applicable across all buying methods.

Brand Standards is available across multiple platforms and aims to reduce instances of false blocking while offering advertisers greater control over ad placements. The Scope3 Agentic Media Platform serves as a centralized hub for managing agentic media products, providing access to third-party expert agents, and promoting safe and sustainable media by design. The platform also includes proprietary Scope3 media quality data at no additional cost.

Brand Standards offers AI-powered decision-making capabilities, bespoke safety protections, a trusted supply chain, and complete transparency. Scope3's overarching mission is to enhance the effectiveness and efficiency of digital supply chains, addressing prevalent inefficiencies and sustainability concerns.

CEO and Co-Founder of Scope3, Brian O'Kelley, said: "The digital ad ecosystem has evolved into a complex web of inefficient supply chains, wasted impressions, and disconnected systems. AI is our opportunity to address the fundamental inefficiencies in how our media supply chains operate."

"This reimagining allows us to simultaneously address waste, safety, and performance challenges-restoring control to brands while enabling sustainable growth by design. We're not just solving for carbon reduction anymore; we're also transforming how media decisions are made across the entire ecosystem, bringing intelligence to places it simply couldn't exist before."

Head of JAPAC at Scope3, June Cheung, said: "What the industry needs now is greater transparency from tech platforms - and even when that's achieved, we need scalable and effective ways to execute. That's why the Scope3 Agentic Media Platform is designed to give marketers both transparency and control, enabling them to fine-tune and understand decisioning within the platform. With today's launch, we have the opportunity to reimagine the ad ecosystem for the future in an effective and sustainable way."