Woolworths and Big W are set to launch a Disney collectibles program in celebration of the 70th anniversary of Disneyland Resort in California. The initiative will run from 16 July to 26 August 2025, offering customers the opportunity to collect Disney-themed items with their purchases.

During the promotional period, customers will receive a free Disney Discs pack for every $30 spent both in-store and online at Woolworths Supermarkets, Big W, Metro, and Milkrun. The collection features 40 unique Disney Discs, showcasing characters from Disney, Pixar, Marvel, and Star Wars. Among these, an ultra-rare disc depicting the "Partners Statue of Walt Disney and Mickey Mouse at Disneyland" is included.

In addition to the discs, a Disney Discs collectors album is available for purchase at $12. This album includes a foldable game board with 3D buildable replicas of Disneyland Resort attractions, providing an interactive element to the collection.

Woolworths Group's Interim Chief Marketing Officer, Michael Laxton, said: "We know our customers love Disney collectibles and we're pleased to be bringing a bit of extra magic to their shop. We've also included a special ultra-rare collectible for customers to find, which I'm super excited about. This year it's more than just a collectible. The board game in the collector's album will give families even more ways to connect and play together."

Additional packs can be obtained by purchasing participating products, with a limit of three bonus packs per brand per shop. Everyday Rewards members will have access to exclusive offers designed to help them complete their collections more swiftly.

Vice President and General Manager of Consumer Products Commercialisation at The Walt Disney Company Australia & New Zealand, Tim Everett, said: "As we celebrate the 70th anniversary of Disneyland Resort in California, we're so happy to unveil this special commemorative collection of Disney Discs, a tribute to the magic, memories, and imagination that started it all. This is yet another exciting collectible we've proudly released in collaboration with our valued partners at Woolworths and BIG W, continuing our shared commitment to bringing Disney magic into the homes of Australian families."