Sitecore has partnered with Gradial to enhance the delivery of marketing campaigns through AI-powered automation. The collaboration aims to integrate Gradial's platform with Sitecore's digital experience platform, automating marketing execution and reducing the reliance on manual processes.

The partnership is designed to simplify and accelerate the delivery of personalized campaigns, with the intention of reducing costs and effort for marketers. Sitecore is focusing on what it describes as agentic AI innovation, which acts on behalf of marketers rather than merely providing suggestions.

CEO of Sitecore, Eric Stine, said: "Gradial brings a unique blend of engineering precision and marketing empathy. Their AI-powered orchestration capabilities enhance Sitecore’s composable digital experience platform by automating the execution layer marketers need most to deliver the kinds of personal, predictive experiences that drive leads and revenue growth, but which historically have been costly and laborious. Together, we’re helping marketers move faster and smarter, using AI to transform delivery and stay anchored in creativity and brand purpose."

CEO of Gradial, Doug Tallmadge, said: "At Gradial, we see content operations as a systems challenge – complex, dynamic, and in need of intelligent automation. Sitecore’s vision for agentic AI aligns perfectly with our mission: to build adaptive systems that do the heavy lifting, so marketers can lead with insight, not infrastructure. Together, we’re enabling a new era of marketing execution that is precise, scalable, and deeply human."

In addition to the partnership announcement, Sitecore has revealed new leadership appointments aimed at driving its future growth and innovation. Michael Bannon has been appointed as President and Chief Administrative Officer, having previously served as Chief Financial Officer. Michelle Boockoff-Bajdek has joined Sitecore as Chief Marketing Officer, bringing experience from her previous roles at IBM Watson and IDC. Dave Tilbury has been appointed as Chief Operating Officer, with a background in global business and sales leadership from Capgemini.