Mazda Australia has partnered with CHEP Network to roll out a national campaign for its new BT-50 model. The campaign, titled 'Give It Heaps', targets individuals who live life to the fullest, honing in on the vehicle's reliability and robustness.

The campaign is spearheaded by a TVC directed by Mark Albiston from The Sweetshop with production from Tom Davies. The creative featuring a character named 'Robbo', who is depicted as someone capable of handling extreme tasks and challenges, symbolising the reliability of the BT-50.

The integrated campaign was launched on 16 February across television, online video, social media, customer relationship management (CRM), and large-format outdoor advertising. Special build executions have been placed at iconic sporting grounds across Australia, further extending the campaign's reach. It also extends to Mazda's owned channels, dealerships nationwide, trade shows, and its sponsorship with North Melbourne Football Club.

National Brand Manager at Mazda Australia, Ashlin Moore, said: "The new BT-50’s bold design and capability perfectly embody the Australian spirit of giving it your all. We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50."

Deputy Chief Creative Officer at CHEP Network, Glen Dickson, said: "The more you put into life, the more you get out. The never-revealed hero of our spot embodies this philosophy: going the extra mile to get the job done. Backed up by a ute that's just as capable he is."