Clemenger BBDO has appointed Suzanne Croxford as Chief Experience Officer and Nicole Armstrong as Executive Strategy Director. Both Croxford and Armstrong join the agency from AKQA, where they held significant roles.

Croxford will be part of the executive leadership team, collaborating closely with CEO Lee Leggett, Chief Strategy Officer Simon Wassef, and Chief Creative Officer Stephen Wolfe. Prior to her tenure at AKQA, Croxford led the marketing and technology practice at Wunderman Thompson, joining AKQA in 2021. Her experience includes leading projects for brands such as Kmart, KFC, Bunnings, and Oroton.

Armstrong, who will assume the role of Executive Strategy Director, was previously Head of Strategy at R/GA London. Her portfolio includes work with major brands like IKEA, Nike, Google, and LVMH. Armstrong expressed her enthusiasm about joining Clemenger BBDO, stating, "I’m excited to join the newly formed Clemenger, with many familiar faces in the business. It has all the right capabilities to bring creativity and technology together to shape meaningful brand experiences that drive business impact."

These appointments are part of Clemenger BBDO's broader strategy to enhance its experience-led creativity, aiming to drive brand growth and increase customer lifetime value. The agency is focusing on integrating data and technology to create impactful modern brands.

CEO Lee Leggett commented on the new appointments, saying, "We’re building an agency that doesn’t just make brands relevant – we make them invaluable." He further stated, "Suzi and Nicole bring the expertise and energy to accelerate how we deliver connected brand experiences that drive both impact and value."

Croxford also shared her perspective on joining Clemenger BBDO, noting, "The opportunity to work alongside Lee again was one I could not miss. Joining Clemenger BBDO at the inception of its new identity offers a chance to build on its rich creative legacy by further integrating data and technology to shape impactful modern brands."

The appointments come on the heels of recent significant hires and business wins for Clemenger BBDO, including a new business win with Kmart.