What you need to know:

• Mike Wilson has joined BeingIconic.
• Aims to help start-ups scale up locally and globally.

Former Havas boss and Naked co-founder Mike Wilson has joined scale-up consultancy BeingIconic as a non-executive director and strategic advisor.

He joins one time Red Bull, Samsung, Unilever and Nestle Marketer Ian Bell at the firm, which helps start-ups to grow.

“Getting involved in the investment community is something I’m thoroughly enjoying, and I’m seeing a lot of opportunities,” said Wilson, who per his LinkedIn profile has been working with the consultancy for four months.

“There is massive momentum in Australia, the UK, Europe, and the US in terms of scale-ups. Significant investments are being made and immediate value being created. We already have a lot of connections and affiliations with UK businesses and trade organisations, and we expect significant uptake in UK–Australia partnerships as we bring scale-ups to growth in both markets.”

After that, he’s eyeing broader international markets, “but we are taking a deliberate, staged approach”.

Wilson is also a board member of influencer agency Hypetap.