Precise TV has published the 2025 edition of its Precise Advertiser Report: Kids (PARK) Australia, highlighting the significant role of YouTube in the daily media diet of young Australians.

The report offers insights into the media consumption patterns and purchasing influence of Australian children aged 2-12 and their parents. It found children in Australia spend a combined total of 133 minutes daily on YouTube and YouTube Shorts, 83 minutes on Netflix, and 77 minutes on mobile games.

YouTube emerges as the most popular platform, with 73% of children aged 2-9 and 86% of those aged 10-12 engaging with it. On average, children spend 74 minutes per day on YouTube, 77 minutes on mobile games, and 59 minutes on YouTube Shorts.

The report also notes the influence of YouTube advertising on parental purchasing decisions. It states that 37% of parents reported their most recent child-related purchase was influenced by an advertisement on YouTube. Additionally, 43% of children co-view YouTube content with their parents, which is said to enhance ad recall and conversion intent.

Popular content among children includes cartoons, educational videos, and gaming. Channels such as Mr. Beast, Vlad & Niki, Disney Music, and Toys & Colors are among the most frequently watched.

Precise TV utilises its PACE (Precise Audience Content Evaluator) platform, which leverages data from the PARK report to provide privacy-safe, context-rich audience activation across platforms like YouTube, TikTok, mobile gaming, and connected TV (CTV). Precise TV is recognised as a leader in COPPA-compliant YouTube advertising and is expanding its reach to other platforms, including TikTok and mobile gaming.

Co-Founder and Co-CEO at Precise TV, Christian Dankl, said: "Our PARK reports provide critical data inputs to also fuel our PACE measurement engine."

Managing Director of Australia & New Zealand at Precise TV, Sean Sparks, said: "Since we launched our first PARK Australia report in 2023, our agency and brand partners have relied on it as their source of truth for media buying... Advertisers love how efficiently we can leverage our contextual intelligence into actionable media strategies that drive sales, and now we can help them measure it all with PACE."

Chief Commercial Officer at Precise TV, Denis Crushell, said: "At a time when performance marketing demands accountability, PARK for targeting and PACE for measurement together offer advertisers a clear path to smarter, safer and more effective campaigns."

Founded in 2015, Precise TV is a KidSafe COPPA certified YouTube advertising platform with offices in London, Sydney, New York, and Los Angeles. In January 2025, LDC, part of Lloyds Banking Group, invested £21 million in Precise TV to support its international expansion.