Samsung Electronics Australia has introduced its latest range of devices, including the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic, with a comprehensive national marketing campaign.

The supporting campaign spans digital, social media, television, BVOD/SVOD, video, display advertising, publisher partnerships, creator collaborations, public relations efforts, and over 1,300 out-of-home (OOH) placements.

Research conducted by Samsung indicates that 90% of Australians consider their phone essential, with 45% reporting an increase in smartphone use for multitasking over the past two years. This data underscores the growing reliance on mobile devices for managing daily tasks.

Vice President of Mobile eXperience at Samsung Australia, Samsung Electronics Australia, Eric Chou, said: "We are pleased to launch the new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, Galaxy Watch8, and Galaxy Watch8 Classic – all combine AI with hardware advancements to reshape the smartphone and wearables experience, and to meet the unique lifestyles of any Australian, making these devices the ultimate multi-tasking companions."

Notably, the campaign includes 3D-enabled displays at Southern Cross in Melbourne and landmark panels in both Sydney and Melbourne. These marketing efforts are designed to capture consumer attention and drive engagement with the new product range.

Samsung is also encouraging consumers to follow its social media channels for a chance to win the latest devices, further promoting interaction and brand loyalty among its audience.