Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss
From 2022, Google will ban the use of third party cookies within its Chrome browser, joining Apple and others in voiding the digital marketing industry's most widespread currency. That's going to break things - including new pressure on first party data. Many companies don't even know what's going to hit them but for those that want to stay in business, there's still time - just.
18 May 2020 60 min listen
Meet Your Host
By Paul McIntyre