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‘We paid the ultimate price’: Nielsen puts heat on IAB-backed Ipsos digital content measurement, set to launch rival service with 10m unique IDs, hints at plans to rebid for IAB contract in 2025

By Sam Buckingham-Jones & Paul McIntyre

17 August 2022 5 min read

By Sam Buckingham-Jones & Paul McIntyre -

17 August 2022 5 min read

News Plus

News Plus

Secret media rebates shift as agency groups find new margins from legal media arbitrage, says global boss at billion dollar barter company Active International

By Paul McIntyre - Executive Editor

16 August 2022 4 min read

By Paul McIntyre - Executive Editor

16 August 2022 4 min read

Deep Dive

Deep Dive

'Very aggressive market next year': Danny Bass on Dentsu’s media future, consulting shift, business transformation; Australia unattractive to overseas talent, industry must look elsewhere; Net zero or ad effectiveness debate

By Paul McIntyre and Sam Buckingham-Jones

8 August 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

8 August 2022 7 min read

News

News

Public trust in media plummets, Guardian Australia counters with first brand campaign to grow audience by 1 million, drive reader donations beyond 60% of revenues

By Paul McIntyre & Brendan Coyne

26 July 2022 5 min read

By Paul McIntyre & Brendan Coyne -

26 July 2022 5 min read

News Plus

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

News Plus

News Plus

KPMG not seeing agency holdcos emerge as competitors, reworks brand, strategy unit to KPMG Customer, launches new ‘reputation’ practice for ESG as creative unit doubles

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

By Paul McIntyre - Executive Editor

5 July 2022 5 min read

News

News

AANA, MFA, ACA and global holdcos commit to Ad Net Zero

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

22 June 2022 2 min read

News Plus

News Plus

$500m barter and blurred media arbitrage set to surge as media agencies pile in for programmatic trading, says $1.4bn Active International

By Brendan Coyne - Editor

15 June 2022 5 min read

By Brendan Coyne - Editor

15 June 2022 5 min read

News Plus

News Plus

Dentsu CEO Angela Tangas departs leaving network hunting new leader

By Brendan Coyne - Editor

19 May 2022 2 min read

By Brendan Coyne - Editor

19 May 2022 2 min read

Deep Dive

Deep Dive

Growth hacked: Old tricks new again as ‘growth hacking’ fails, tech yields plummet, start-ups build brand to compete – Canva going big on billboards

By Paul McIntyre and Sam Buckingham-Jones

16 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

16 May 2022 6 min read