Search | Mi3

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

Deep Dive

Deep Dive

Diversity-first: Football shakeout switches to Gen Z, merges Women and Men into The A-Leagues, creates ‘world class’ in-house digital media and fan platform (and a rich first-party data bank)

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

News

News

'A win for the open web': IPG joins Unified ID 2.0

By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

29 July 2021 3 min read

News Plus

News Plus

New Solimar platform challenges 'limitations' of walled gardens, boosts Unified ID 2.0: The Trade Desk

By Sam Buckingham-Jones - Senior Writer

7 July 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

7 July 2021 3 min read

Industry Contributor

Industry Contributor

Any adtech vendor dreaming up cookie alternatives is kidding themselves

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

By Simon Larcey - MD, Viztrade

14 May 2021 4 min read

Industry Contributor

Industry Contributor

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

17 March 2021

By Luke Brown - CEO, Affinity

17 March 2021

News

News

Google ‘won’t build alternatives for ad tracking’ after cookie cull

By Brendan Coyne - Editor

3 March 2021 2 min read

By Brendan Coyne - Editor

3 March 2021 2 min read

Market Voice

Market Voice

Converged TV-digital planning is not enough: We need cross-screen measurement, now

By Andy Cocker, Director, TV - Amobee

17 February 2021 3 min read

By Andy Cocker, Director, TV - Amobee -

17 February 2021 3 min read

Deep Dive

Deep Dive

Shift happens: Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia

By Paul McIntyre - Executive Editor

24 August 2020 6 min read

By Paul McIntyre - Executive Editor

24 August 2020 6 min read

Industry Contributor

Industry Contributor

Alternative advertising solutions urgently needed for the Open Web

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read

By Sam Tan, Senior Director, Market Development - Xandr JAPAC

24 June 2020 2 min read