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Deep Dive

Deep Dive

Mi3's top agency and consulting stories of 2022: Perk wars, burnout, holdcos raiding holdcos; consultants picking off martech spoils, the $200bn black hole – and Mark Green resisting David Droga

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

Deep Dive

Deep Dive

Left brain-right brain, Adobe versus Salesforce: Deloitte Digital Australian boss Esan Tabrizi on how marketers missed the tech-customer decade amid brand, advertising focus as firm overhauls culture with 'creative thinking' for 1,400 staff

By Paul McIntyre and Sam Buckingham-Jones

3 October 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

3 October 2022 7 min read

News Analysis

News Analysis

Deloitte Digital acquires three indies that shunned agency holdcos, creates Australia’s ‘largest martech, CX firm’; more high-end and volume creative investments rekindle consulting-agency turf wars

By Paul McIntyre - Executive Editor

14 February 2022 5 min read

By Paul McIntyre - Executive Editor

14 February 2022 5 min read

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown

By Brendan Coyne - Editor

23 November 2021 3 min read

By Brendan Coyne - Editor

23 November 2021 3 min read

Covid: One year on

Covid: One year on

Greatest skills shortage ever underway across martech, adtech

By Joey Nguyen, Co-Founder - Venntifact

5 April 2021

By Joey Nguyen, Co-Founder - Venntifact

5 April 2021

Deep Dive

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Deep Dive

Deep Dive

Mi3's biggest tech trends for 2020 in five minutes: From martech, adtech, data to cookies and CX - here's our Top 20 technology stories

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

By Paul McIntyre - Executive Editor

4 December 2020 6 min read

Deep Dive

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read