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Cannes unplugged: Suncorp’s Mim Haysom, Yahoo’s Rachel Page, Thinkerbell’s Adam Ferrier and LinkedIn’s Matt Tindale on incoming headwinds, rebalancing ‘techification’, Ryan Reynolds and the push for 'pragmatic purpose'

By Paul McIntyre & Brendan Coyne

26 June 2022 6 min read

By Paul McIntyre & Brendan Coyne -

26 June 2022 6 min read

Brand fights 'performance think' on the beaches: Peter Field, Karen Nelson-Field, Orlando Wood unpack data to prove ad effectiveness, mental availability, SOV rules failing, machine measurement damaging MMM, attribution

By Brendan Coyne - Editor

20 June 2022 5 min read

By Brendan Coyne - Editor

20 June 2022 5 min read

Deep Dive

Deep Dive

Google rockets to top slot in ‘experimentation’ tech in Australia as A/B testing morphs beyond digital media, ad campaigns: Coles, Deloitte Digital unpack the e-comm, digital next wave

By Paul McIntyre and Sam Buckingham-Jones

20 June 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

20 June 2022 6 min read

Why mental availability, ESOV are fading: Peter Field, Karen Nelson-Field, Orlando Wood warn ad industry faces triple jeopardy threat, effectiveness rulebook ripped up

By Paul McIntyre and Brendan Coyne

13 June 2022 7 min read

By Paul McIntyre and Brendan Coyne -

13 June 2022 7 min read

News

News

Convo Ink scores $1.5m to scale content marketing platform, drive attention metrics, dynamic optimisation

By Staff writer

23 May 2022 1 min read

By Staff writer -

23 May 2022 1 min read

Market Voice

Market Voice

A third of Aussies who see brand content buy something: How content marketing is driving huge sales, turning consumer journey into a cycle, boosting brand affinity, loyalty

By News Corp Australia | Partner Content

17 May 2022 3 min read

By News Corp Australia | Partner Content -

17 May 2022 3 min read

Deep Dive

Deep Dive

Nine reveals first media attention data from Prof. Karen Nelson-Field: Mobile beats Connected TV which beats broadcast for active attention; YouTube feels heat for viewer 'skip ad button' focus, not ads

By Paul McIntyre and Sam Buckingham-Jones

4 April 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

4 April 2022 7 min read

Opinion

Opinion

Mea culpa: Gary Vee, aka ‘Gazza The Great’, is half the meathead I thought he was after ADMA Global Forum keynote

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

By Paul McIntyre - Executive Editor

30 March 2022 5 min read

Deep Dive

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

Industry Contributor

Industry Contributor

How far should we take behavioural science into media planning and buying? Much further than you think

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read

By Sarah Heitkamp - Head of Strategy & Planning - Sydney, Zenith

3 February 2022 4 min read