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News Analysis

Google's burnt cookies: What now for FLoCS, fraud, cohorts, consent and universal IDs?

By Brendan Coyne - Editor

9 March 2021 5 min read

By Brendan Coyne - Editor

9 March 2021 5 min read

Deep Dive

Mi3's top podcasts of 2020: Preparing for the cookie apocalypse; the cheat's guide to marketing science; and Mark Ritson calling out the muppets

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

By Paul McIntyre - Executive Editor

20 December 2020 4 min read

Industry Contributor

Want truth? 2020 was the year marketing had to have to bury a tormenting decade of ‘The CMO is dead’

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

By Sunita Gloster - Senior Advisor, Accenture; Founder, Gloster Advisory

9 December 2020 10 min read

News Analysis

CTV advertising must go programmatic to scale: What does that mean for ad fraud - apps, server farms and spoofing included

By Josh McDonnell - Senior Writer

24 November 2020 3 min read

By Josh McDonnell - Senior Writer

24 November 2020 3 min read

Industry Contributor

Connected TV: Any impression served to non-human traffic is worthless to an advertiser, so let's stop it now

By Dylan Dharmadasa, Head of Product and Operations - Finecast

21 October 2020 4 min read

By Dylan Dharmadasa, Head of Product and Operations - Finecast

21 October 2020 4 min read

News Analysis

Connected TV ad fraud spikes as open market entices crims; premium publisher deals key to response

By Josh McDonnell - Senior Writer

22 September 2020 5 min read

By Josh McDonnell - Senior Writer

22 September 2020 5 min read

News

In-app marketplace AdColony signs exclusive deal with WPP-backed gaming ad platform Anzu

By Press release - AdColony

14 September 2020 2 min read

By Press release - AdColony

14 September 2020 2 min read

Deep Dive

Follow the money: Marketers must finally step up on digital ad supply chain, say Nestle, AANA, IAB, OMD and MFA - or no complaints when their ticket gets clipped

By Paul McIntyre - Executive Editor

9 August 2020 6 min read

By Paul McIntyre - Executive Editor

9 August 2020 6 min read

Deep Dive

Hardest hit from Covid, global out of home bosses eye programmatic spoils, digital budgets to boost recovery; WFH shifts overcooked

By Paul McIntyre - Executive Editor

4 August 2020 6 min read

By Paul McIntyre - Executive Editor

4 August 2020 6 min read

Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read