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Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Market Voice

Outdated media vending machines: Why standalone DSPs can’t deliver the best business results for marketers

By Nicole Prior - Managing Director AUNZ, Xandr | Partner Content

6 November 2022 3 min read

By Nicole Prior - Managing Director AUNZ, Xandr | Partner Content

6 November 2022 3 min read

Market Voice

The BVOD identity shift: BVOD is no longer just ‘catch up’ TV – the context of its growth matters most for brands – shift 20 to 40% of your brand’s social spend to see why

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

By Alex Tansley - Head of Converged Audience Trading, Seven West Media | Partner Content

30 October 2022 3 min read

News Plus

Seven upfronts: Linear TV remains ‘apex predator’ as audiences revert to pre-covid trend decline; $50m NBCUniversal deal for new women’s channel, eyes SVOD service Peacock; Invests in gaming tech for second-screen engagement

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne

25 October 2022 6 min read

By Paul McIntyre, Sam Buckingham-Jones & Brendan Coyne -

25 October 2022 6 min read

News

Azerion launches Improve Digital SSP after June expansion into APAC

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

17 October 2022 2 min read

Deep Dive

After James Packer stoush, ex-journo turned Nine publishing boss James Chessell takes aim at rivals for running scared; plots news-lifestyle diversification play. Can a hack change his spots?

By Paul McIntyre & Brendan Coyne

10 October 2022 6 min read

By Paul McIntyre & Brendan Coyne -

10 October 2022 6 min read

News Plus

Publicis ESG unit boss: Sustainability the next wave of business transformation but ‘carbon tunnel vision’ risks offset gaming, greenwash, consumer fatigue

By Brendan Coyne - Editor

27 September 2022 4 min read

By Brendan Coyne - Editor

27 September 2022 4 min read

News

Gametech firm Livewire raises $4.7m to fund growth

By Staff writer

26 September 2022 1 min read

By Staff writer -

26 September 2022 1 min read

Deep Dive

Crazy crypto: Why Nine’s Pedestrian Group is going counter-trend to launch blockchain, Web3 site for younger set amid crypto crash – 20% are already invested but main media coverage too binary

By Paul McIntyre and Sam Buckingham-Jones

30 August 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

30 August 2022 7 min read

Decarbonising marketing: End of free ecom returns, carbon choices for home delivery, agencies and publishers picked on sustainability criteria – Telstra CMO, Microsoft sustainability chief on ESG next

By Brendan Coyne - Editor

24 August 2022 5 min read

By Brendan Coyne - Editor

24 August 2022 5 min read