Independent branding agency Principals is marking its 30th anniversary by offering $30,000 worth of branding services to a purpose-led Australian organisation. Founded in 1995, the agency operates from offices in Melbourne, Sydney, and Auckland.

The agency has collaborated with notable clients such as Australian Red Cross Lifeblood, MTC, and The Darwin Challenge. The $30,000 in services can be applied towards design, insights, strategy, employer brand, or brand voice. This offer is available to brands of any size that aim to make a positive impact, such as addressing social inequality or transforming education.

To participate, entrants must submit a rationale detailing how their brand acts as a force for positive change and what they would achieve with the support from Principals. Submissions will be evaluated by a panel led by Principals founder Wayde Bull and senior team members. The opportunity is open to organisations with a clear goal and ambition to make a real impact.

"At Principals, we believe in the power of brand to impact positive change. After three decades in the game, we want to put that belief to work by backing an organisation doing something good with a generous donation of our time and expertise," said Principals Director Hamish Cargill.

Principals Strategy Director and Principal Moensie Rossier said: "We’re big believers that brands do better when they do good. We’re excited to help bring that to life for one Australian organisation. You don’t need to have a flashy website or a PR team. Just a bold idea, and a reason why brand can help you get there."