Convo Ink aims to bring programmatic content marketing to DOOH
Convo Ink's Aaron Macarthur says the company will announce major digital, mobile and out of home publishing partners in the next few weeks.
A martech startup aims to make content marketing more easily tradeable across formats including digital out of home (DOOH).
What you need to know:
- Startup founded by media sales exec Aaron Macarthur aims to make branded content more easily tradeable across formats including DOOH.
- Content Ink has seed funding, bidding for scale.
Media sales exec Aaron Macarthur is bidding to scale a drag and drop content marketing platform that generates different formats for advertisers which can then be traded programmatically across different media channels, including mobile, desktop and digital out of home.
Macarthur previously held senior roles at WINR, Verizon, Allure, SCA and News Corp and started Convo Ink earlier this year. So far the platform, which trades content through The Trade Desk and Double Verify, has been tested by Young Henry's, numobile, hayu and Baptist Care,
Convo Ink has completed a seed capital fund raising round let by M2 Capital to develop the platform.
