Constant Contact has acquired Moosend, an email marketing and automation platform, from Sitecore. This acquisition is intended to strengthen Constant Contact's presence in Europe and complement its existing SaaS marketing platform. Moosend will continue to power Sitecore's Send solution for both new and existing customers.

The acquisition is part of Constant Contact's broader global growth strategy. Moosend's established presence in the EMEA region provides Constant Contact with access to key international markets. This strategic move is expected to accelerate Constant Contact's support for small businesses globally. Financial terms were not disclosed.

"The acquisition of Moosend represents an important investment in our global growth strategy," Frank Vella, CEO of Constant Contact, stated. "Moosend's established presence in EMEA provides us with valuable access to key international markets, allowing us to accelerate our support for small businesses across the globe."

Moosend offers white-label capabilities that will assist Constant Contact in expanding its digital marketing tools to more small and medium-sized business (SMB) customers. The terms of the transaction have not been disclosed.

Panos Melissaropoulos, Co-founder and General Manager of Moosend, commented on the acquisition, saying, "Today marks an exciting new chapter for Moosend. Our teams are united by a shared mission: to help marketers win with solutions that are not just powerful, but genuinely intuitive and adaptable to their needs."