Thinkerbell has officially joined the Independent Media Agencies of Australia (IMAA), marking a significant step for the independent agency. The IMAA is a professional body representing independent media agencies across the nation.

Founded seven years ago, Thinkerbell has incorporated media planning, buying, and optimisation into its service offerings. The agency is known for its 'Measured Magic' approach, which focuses on integrating media and creative processes. This strategy aims to treat media and creative as interconnected elements rather than separate entities.

Margie Reid, CEO of Thinkerbell, stated, "Media is not the poor cousin of marketing communications, it’s creative’s dance partner, not a wall flower waiting to be thought about. At Thinkerbell all of our processes and people ensure we think of medium and message as entwined entities, working together."

Thinkerbell's client base is diverse, with some clients opting for a comprehensive one-agency solution, while others prefer to engage separate creative, PR, and media agencies. The agency operates independently, employing 200 staff across its offices in Sydney, Melbourne, and Auckland.

Sam Buchanan, CEO of IMAA, commented on Thinkerbell's membership, "The IMAA welcomes Thinkerbell with open arms. Thinkerbell is a unique creative company, few if any have fused creative and media thinking together to the scale they have. We look forward to seeing them contribute to the 175+ agency community that we’ve built."

Adam Ferrier, co-founder of Thinkerbell, is scheduled to speak at the IMAA annual conference. His presentation will cover the topic '3+ and other media mistakes'.