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Samsung expands reach,
Asia-Pacific focus,
Streaming growth unfolds.

Samsung doubles down on ad-supported streaming, appoints first regional head of Samsung TV in APAC team expansion
Samsung has named Brigitte Slattery as the first Regional Head of Samsung TV Plus for Asia-Pacific, reflecting a broader strategy by the consumer tech company to bolster its TV services business in the region.
Slattery will be responsible for overseeing content, operations, product, and marketing across six countries, including Australia.
Samsung TV Plus, the company's free ad-supported streaming service, reported 88 million monthly active users globally last year and is looking to further expand its reach across the Asia-Pacific, targeting audiences in Australia, India, New Zealand, the Philippines, Singapore, and Thailand.
"Audiences still love watching TV channels - the only difference is now they are streaming it. We've made the free TV experience easier and instant, so when you switch on a Samsung TV, you’ve got a great mix of both local and global premium content ready to go," said Slattery.
In addition to Slattery's appointment, Samsung has promoted Samantha Cooke to Head of Marketing & Analytics for Samsun Ads in Southeast Asia and Oceania, and Alex Smith has joined the business to lead Samsung Ads' lead role as a founding member of the Video Futures Collective (VFC) and other key industry bodies. Additionally, Virgile Edragas has expanded his role to Head of Data & Analytics for the Asia-Pacific region.
In the Asia-Pacific region, Free Ad-Supported TV (FAST) consumption has seen significant growth. According to Amagi, viewing hours and ad impressions experienced triple-digit increases in 2024. This trend highlights the growing demand for ad-supported streaming services in the region.
Managing Director of Samsung Ads Southeast Asia and Oceania, Alex Spurzem, said: "The remarkable growth of ad-supported TV underscores the immense potential for advertisers to reach highly engaged audiences through streaming.... These leadership appointments are testament to both the team’s achievements to date, and the huge opportunities still ahead for brands and advertisers."