Cloud-based data and AI platform, Domo, has released the 12th edition of its 'Data Never Sleeps' (DNS) study, a comprehensive report that tracks global data usage every 60 seconds and its impact on everyday lives.

The latest edition reveals data generated on newer platforms like TikTok and changes in consumer and company behaviours.

Key findings from the study include a 6% drop in Google searches from 6.5 million every minute in 2023 to 5.8 million in 2024, in what Domo suggests is an indicator of the growing use of generative AI as a search alternative.

There has been a 19% decrease in Netflix hours streamed since 2021, to 362,962, while platforms like TikTok and Snapchat are seeing a steep increase in engagement.

Every minute, TikTok users upload 16,000 videos, 138.9 million reels play across Facebook and Instagram, and the number of Snaps sent is up 37% from 2022.

Virtual collaboration tools like Microsoft Teams and Slack continue to grow, with 229 million meeting minutes recorded on Teams and 1.04 million messages sent on Slack every minute. Black Friday continues to grow in popularity with shoppers spending $43.6M globally during Cyber Week in 60 seconds.

"The phenomenal acceleration of generative AI over the past two years has dominated the digital conversation, and this year’s Data Never Sleeps shows how we’ve reached a new tipping point – AI is primed to dethrone competitive mainstays of the internet era," said founder and CEO of Domo, Josh James. "In the year ahead, we’ll be watching how this shift changes our broad range of digital activity, impacts the competitive landscape, and accelerates corporate investment in AI-ready data and tech."

Domo's platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. The platform is underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems.

"As AI accelerates, businesses need to make their data and technology ready to leverage its advantages with speed and confidence, and our annual report showcases how critical it is for businesses to start flexing its competitive power now," said James.