Motor Culture Australia and Supercheap Auto have partnered to deliver large-scale, interactive experiences for car enthusiasts, with a focus on community engagement and exclusive benefits for customers.

As part of the partnership, Supercheap Auto will introduce the Supercheap Auto People’s Choice Award at these events. This initiative will offer gift cards to winners, providing an incentive for participation and engagement. Additionally, Supercheap Auto will facilitate hands-on activations and DIY education sessions, offering attendees access to industry-leading products.

The collaboration is designed to foster community connections among car enthusiasts. Supercheap Auto Club members will have increased opportunities to participate in exclusive events and connect with fellow enthusiasts. Similarly, Motor Culture members will benefit from exclusive deals and access to Supercheap Auto's extensive range of brands.

Motor Culture Australia CEO, Thomas Fu, said: "This partnership with Supercheap Auto allows us to elevate our events, offering even more value and excitement for enthusiasts. We’re committed to building a community where passion for cars thrives, and Supercheap Auto is the perfect partner to help us achieve that."

Supercheap Auto’s General Manager, eCommerce and Marketing, Andre Korte, stated: "Supercheap Auto has always been dedicated to supporting the car culture in Australia, and partnering with Motor Culture Australia is a fantastic way to deepen that connection. Through this collaboration, we’re excited to connect with the car enthusiast community via activations, content, and exclusive offers at upcoming events."