Blend AI, an Australian adtech company, has announced the opening of its first US office in Austin, Texas. Founded in 2020 by Michael Bezman and Dean Krowitz, Blend AI offers an AI-powered marketing automation platform specifically designed for e-commerce businesses. The platform is engineered to automate various aspects of the advertising process, including campaign creation, targeting, and real-time optimisation.

The company currently serves over 250 clients across 21 countries, with a growing number of clients in the United States. Blend AI's platform has been credited with significantly boosting sales for brands such as Lalabu and Jones & Co. Lalabu, a Minnesota-based brand, reportedly saw its sales "skyrocket" with the assistance of Blend AI's technology. Meanwhile, Jones & Co, an Australian brand, managed to reduce its ad spend by half while doubling its revenue using the platform.

Austin was selected as the location for the new office due to its vibrant tech ecosystem and supportive startup environment. "With the rapid evolution of AI and ecommerce, businesses can leverage smarter advertising technology to free up cash flow and time - letting them grow sales while they sleep," said Dean Krowitz, Co-Founder of Blend AI.

Krowitz further said, "Our expansion into the US unlocks massive growth potential, enabling us to bring Blend AI to ecommerce brands looking for an edge in one of the world’s largest markets." The company aims to empower e-commerce brands by managing the complexities of digital advertising, allowing businesses to focus on their core activities.

Michael Bezman, Co-Founder and CEO of Blend AI, noted the challenges faced by business owners in digital advertising, particularly in the US. "Digital advertising is overwhelming for many business owners, especially in the US," he said. Bezman emphasised the platform's ability to level the playing field for brands. "Our AI, data driven approach levels the playing field, enabling brands like Lalabu to optimise ad spend and connect with the right customers at the right time—all without a large in-house marketing team," he added.

According to Lalabu’s Founder/CEO, "Blend AI has revolutionised how we reach parents. Before partnering with them, we struggled with high ad costs and inconsistent results." The platform has reportedly "slashed" customer acquisition costs and boosted sales conversions for the brand. "Today, the Dad Shirt is much more than just a product - it’s become a cult favourite," the founder remarked.

Jennifer Jones, Founder of Jones & Co, also commented on the impact of Blend AI's platform on their business. "We needed a fresh approach - something that gave us control and the ability to do more with less," she said. "The results speak for themselves. Blend AI has completely transformed how we approach online advertising," Jones added.

Bezman reiterated the company's mission, stating, "Our mission is simple. We want to empower ecommerce brands to focus on actually running their businesses and do what they do best - creating amazing products and experiences for their customers - while our AI handles the complexities of digital advertising."