News.com.au has launched a revamped app, introducing significant updates aimed at enhancing user experience and expanding advertising capabilities. The app's release is supported by a marketing campaign titled "don't miss a ding."

The updates are a result of extensive consumer research and collaboration between news.com.au's product, delivery, and editorial teams. The app aims to provide a seamless and engaging experience for users while offering advertisers new opportunities to reach their audience.

The app features an expanded homepage designed for quick access to breaking news and top stories. It also includes a vertical video feed tailored for mobile-friendly news consumption. Additionally, users can access the exclusive 'In The Know' news quiz, offering a unique interactive experience.

For advertisers, the app introduces new high-impact ad formats. These include full-screen takeovers and social-style adverts, boasting over 20 creative features. These updates are intended to enhance the app's appeal to advertisers seeking innovative ways to engage with their audience.

Free News & Lifestyle Editor-in-Chief, Mick Carroll, said: "The news cycle this year is moving rapidly – every day, things are happening that will personally impact every Australian, in ways they haven’t even realised yet. With this app we are getting Australia’s best journalism to our audience where, when and how they want it."

News.com.au Editor, Kerry Warren, said: "Our new app delivers the news that matters to you, in a format audiences are screaming out for. Whether you care about politics, finance and crime or sport, entertainment and lifestyle, you can find it all on the news.com.au app."

Managing Director and Publisher Free News and Lifestyle, Pippa Leary, said: "We’re delighted to introduce the new news.com.au app, designed to align with the evolving habits of Australian readers. Our investment in this significant upgrade marks the beginning of a series of improvements aimed at boosting audience engagement and delivering better outcomes for our clients."