Clemenger BBDO has named Stephen de Wolf as its National Chief Creative Officer. He replaces Adrián Flores, who departed earlier this year following the agency's merger with sister brands CHEP Network and Traffik.

De Wolf joins the agency from independent creative powerhouse BMF, where he spent just 10 months as chief creative officer. The new role marks de Wolf's return to the creative agency where he worked on the globally renowned 'Meet Graham' campaign for the Transport Accident Commission back in 2017. He previously served as the agency's chief creative officer from 2019 to 2020, and has since held the same title at BBH London and DDB Group Australia.

In the new role, de Wolf will collaborate with CEO Lee Leggett to steer Clemenger BBDO's future direction. The agency is currently focused on delivering comprehensive creativity and measurable business outcomes, aligning with its 'Do Big Things' positioning.

De Wolf has worked on major global brands such as Samsung, Burger King, Tesco, Western Union, Barclays, Audi, Volkswagen, Pernod Ricard, Perfetti, and Airbnb. His creative has has garnered numerous industry accolades, including a D&AD Black Pencil and multiple Cannes Lions Grand Prix awards.

"This is the agency that defined me. Now I get to be part of the team redefining it," he said. "Coming back feels like coming home to the place where I’ve done some of my most meaningful work, with people who believe in creativity’s power to move culture and drive results."

CEO of Clemenger BBDO, Lee Leggett, said: "Wolfie’s return is more than a hire – it’s a statement. He’s not just a world-class creative. He’s someone who knows the heart of this agency and believes in what we’re building. His leadership will help shape the Clemenger of tomorrow."