Swiss coffee machine manufacturer Jura has appointed Jura as its media agency of record in Australia following a competitive pitch process.

The full-service digital marketing agency's responsibilities will encompass managing paid media across various channels, including search, social media, programmatic, and out-of-home advertising. Additionally, The Pistol will engage in project-based creative work and support Jura's trade and retail partnerships within Australia.

Jura has been known for its innovative approach to appliance manufacturing since 1931. The company launched Switzerland's first espresso/coffee machine in the 1980s and expanded its operations globally in the 1990s.

JURA Australia Managing Director, George Liakatos, said: "We really wanted a digital marketing partner with a deep understanding of data, strategy and insights and how they can be used to drive growth and revenue. The Pistol team immediately impressed us with their ability to understand the customer journey and the importance of brand positioning in market. Our partnership with The Pistol is a critical part of our overall growth strategy as we look to solidify and expand JURA’s Australian market share."

CEO of The Pistol, Jamie Nosworthy, said: "JURA’s vision for a long-term marketing partnership directly aligns with our business values. Now more than ever, brands have a strong awareness of the need to leverage measurement and insights to inform their digital marketing. We want to work with brands that are invested in providing a great customer journey and using connected commerce to offer a seamless path to purchase.

"JURA is committed to working closely with our team to grow not only their sales performance but their customer experience. Their passion for increased market share aligns with our goal of driving accelerated business growth for our clients."

The Pistol's Head of Strategy, Emilia Chambers, said: "We’re delighted to be working with the JURA Australia team. From the outset, it was clear there was strong synergy between our businesses, with a shared alignment of our goals. We’re committed to helping boost awareness of the JURA offering with Australian coffee lovers and working closely with the team on their growth ambitions."

The Pistol's client roster includes notable brands such as DECJUBA, Vitasoy, Mars Petcare, The Brandbank Group, Prime Super, Melbourne Symphony Orchestra, and Bosch eBikes.