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Cannes Creative B2B Lions top judge: ‘A lot of boring shit out there’, B2B ripe for creative overhaul, awards tougher to win, demand gen perceptions true

By Paul McIntyre and Sam Buckingham-Jones

14 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

14 June 2022 5 min read

News Plus

News Plus

'Most subscribers not consuming any content at all': Media audiences are marketing science – mostly light, disloyal, category users as brands creating content take note

By Paul McIntyre & Brendan Coyne

14 June 2022 4 min read

By Paul McIntyre & Brendan Coyne -

14 June 2022 4 min read

News

News

Cannes Creative B2B Lions top judge: ‘A lot of boring shit out there’, B2B ripe for creative overhaul, awards tougher to win, demand gen perceptions true

By Paul McIntyre and Sam Buckingham-Jones

13 June 2022 5 min read

By Paul McIntyre and Sam Buckingham-Jones -

13 June 2022 5 min read

News Plus

News Plus

The empire won’t strike back: Here’s why your next colleague is unlikely to be a Brit as Australia battles Canada, US for UK industry talent

By Paul McIntyre - Executive Editor

1 June 2022 3 min read

By Paul McIntyre - Executive Editor

1 June 2022 3 min read

News Plus

News Plus

Great Southern ‘competing on purpose’: How an unknown credit union, lost on younger set, rebranded as largest customer-owned bank; consideration doubled, marketshare following

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

13 April 2022 5 min read

News

News

Tractor beam: This is Flow wins $4m John Deere account

By Staff writer

12 April 2022 1 min read

By Staff writer -

12 April 2022 1 min read

News

News

'We just don't believe it': Uber Eats, Optus deliver feisty call for broadcasters to fix their poor BVOD viewer ad experience

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

By Sam Buckingham-Jones - Deputy Editor

6 April 2022 5 min read

Deep Dive

Deep Dive

Mental availability, brand rejection, Binet & Field, ESOV and Ehrenberg-Bass: New B2B data shows marketers should flip the funnel sideways for business growth, B2C strategy also on the hook

By Paul McIntyre & Brendan Coyne

28 March 2022 10 min read

By Paul McIntyre & Brendan Coyne -

28 March 2022 10 min read

News

News

This is Flow wins $13m Carnival Australia account, bids to refloat cruise industry boat

By Staff writer

23 March 2022 2 min read

By Staff writer -

23 March 2022 2 min read

News

News

Indy media agency This is Flow promotes Matt Papasavva to MD

By Staff writer

24 January 2022 2 min read

By Staff writer -

24 January 2022 2 min read